WI_LOVE CAMPAIGN

A campaign to increase positive coverage across all forms of media, altering the current negative portrayal of the world.
In turn, developing a sense of community and inclusion.

Team:

Italy, the United Kingdom, Romania

Capture:

A campaign to increase positive coverage across all forms of media, altering the current negative portrayal of the world. In turn, developing a sense of community and inclusion.

Description:

Try a different challenge! A campaign to boost love both online and offline.

Nowadays negativity can be easily encountered on social media and self perpetuates faster than positivity. WI_LOVE campaign aims for a different approach to raise awareness of love speech.

An innovative toolkit accompanied by an app will encourage users to take positive challenges and fulfill them in real life activities. The main focus is to engage communities and citizens to create healthy attitudes for promoting inclusion and positive examples.

An EU campaign to inspire a generation to love not to hate. Support us!