Fast fashion has become a major issue due to its negative impact on the environment. The fashion industry generates tonnes of waste and depletes our resources. In the EU alone, about 5.8 million tonnes of textiles are discarded every year, equivalent to 11.3 kg per person. The manufacturing of one cotton T-shirt consumes 2,700 litres of water, enough drinking water to last one person for two and a half years.
Joining the trend campaign by the European Commission is one way we can all contribute to a more sustainable textile sector. The campaign aims to engage young Europeans in the battle against fast fashion and raise public awareness about the EU Strategy for Sustainable and Circular Textiles.
Under the motto #ReFashionNow, the campaign attempts to address this problem by raising awareness about the environmental, social, economic, and health-related benefits of transforming the textile sector. It also highlights the opportunities that sustainable fashion opens up for both businesses and consumers.
Joining the campaign is one way we can all contribute to a more sustainable future. Take action and become part of the movement towards sustainable fashion. Browse the ReSet the Trend website to learn more about what the EU is doing and join the conversation with the hashtag #ReFashionNow!